venumenen

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• Enabling start -ups ,marketers  (entrepreneurial & otherwise ) to work towards creating a product-brand ,starting  from the beginning in both the online and offline retail space.

  • Enabling understanding the category ,competitive spaces ,enabling finding right spaces in categories to launch .brand clusters ,category cornerstones , profiling the consumer ,product development needs ,R & D requirements , packaging  identity , pricing needs,  market identification , developing brand promise -proposition, brand identity development .Other support  : Enable identification and appointment associates in the Marketing ,Communication ,Research, PR  genre who will have maximum culture fit with client-brand needs and  deliver effectively in both  qualitative and quantitative terms terms.  

• Creating a Brand's strategic foundation through a Workshop-Project format .This can be done for :

  • Building a brand from it's very foundation ,helping it evolve-create it and help introduce in market. 

  • Tweaking brand strategy based on any emergent marketing need ,scenario or circumstance

  • Rebranding purposes based on any emergent marketing need ,scenario or circumstance

  • Refresher workshops- Ones that are done after about 2 years from initial one ,to take stock, make course corrections as maybe required  

 

            Can be done in  either one of two formats depending on category -brand-client genre and client realities

•  Co-creation in a Brand Strategy Workshop format . with client/client team ,any necessary associates and brand strategist involved

•  Project format :Created by strategist through initial mutual discussions, further analysis ,developing hypotheses and crafting strategy   which is then finalized in mutual consensus- This format requires interactions at clearly defined intervals•

 

• Brand consultancy on a regular basis based on client need

  • Could happen as part of the process after helping create brand framework ,work side by side with client
    in managing ,supervising implementation to a period till which the client needs the service .

  • Can be on a running brand with interactions customised as per needs •

• Enabling clear business -brand  portfolio structuring , Clear brand identity identity & packaging identity  creation along a clear ,strong ,effective and long standing brand framework .

• Evolving brand strategy briefs on behalf of brand which can then be used as tool to brief brand associates for execution of a defined task .

• Knowledge sharing workshops in clearly structured modules to enable crafting  of skills on Brand Strategy & Identity development 

• Higher order skill enhancement workshops in same genre ,customised to specific needs-Category ,brand or nature of profession based  

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