Experience

A proven track record over the years on multiple genres, categories, brands, across different life cycle stages of the brands and that of the business environment . Hard earned experience and equity on effectiveness in the market Over 35 years of experience as in 2024
Used to working with different kinds of business and work cultures be it entrepreneurial or corporate ,large ,medium or small , MNC ,Large Indian or medium or small sized ,and cross border too . Currently also working with some clients on American shores .Able to effectively customize style of interaction on work to deliver the same effectiveness across all of them.
A career that has seen consumer research, brand planning , brand strategy development and implementation, communication strategy conceptualisation and implementation ...in a 360* mode. Also been a turnaround specialist for corporate organisations one has worked for at a branch and large regional levels
A corporate professional , an entrepreneur in the field of brand strategy development and founded a brand strategy and communication development outfit as an entrepreneur
A career path that started in consumer research after a masters in marketing management from Bombay university and traversed across account planning, account management, branch management, regional management, senior management at the national level- Hansa Research, McCann Erickson, RKS/BBDO, Mudra - DDB Needham, Lowe-Lintas network of companies belonging to the global IPG Group. Also trained in BBDO Europe
- In the early 2000's turned entrepreneurial, after being Executive VP in the Lowe-Lintas network of companies.
- Strategic planner on multiple Abby award-winning work as also a TVC that was the only Cannes finalist from India during that year
- Also during corporate career spearheaded initiatives such as being directly responsible for developmental strategy planning for the launch of Pril in India, spearheading team to develop the brand architecture for the TI cycles portfolio
- In 2004, started a Strategic Brand Consultancy practice with clients in India, Sri Lanka, Bhutan, Dubai, Kuwait, Malaysia and in 2006 founded own strategic communication agency as a Pvt limited in support of strategic consultancy efforts.